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Series The Italian market of selling publishing products combined with magazines or newspapers is one of the biggest and most complex in the world. Mondadori Group’s long term leadership in the Italian market of magazines, newspapers and books, is however paying off in the co-edition field.
For the establishment of Mondadori Kiosk the long term experience has been useful. The new branch of Mondadori Electa has already published more than 70 publications, of which 19 are available world wide. More than 40 customers in the whole world and a total of 600 titles sold in 2006 are, in facts and figures, the successful results of the series.
The agreement between Electa and Mondadori Printing linked to the co-edition business, has also been extended to royalties and selling print availability in the whole world.
Making available skills such as a century of experience in the publishing field and cost-effective processes management in a well-integrated system is the main idea of the project. As long as Mondadori Printing’s rich history of quality certifies, we are able to offer an all-inclusive service: development of new publishing contents, marketing suggestions, texts translation, convenient productive solutions and a valuable print ability.
Another equally important factor is Mondadori Printing’s and Electa's identity. They are not brokers, as many other companies working in the same field. Actually selling a product owned by themselves can guarantee the flexibility that customers and the market require.The value-added is the uniqueness of these products.
With careful attention to the publishing product at every step of its evolution and a tight relationship between customer, publisher and printer, the company can create a custom-tailored series. |
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